The Personal Story behind
Why is 40 Knots Green? We often get asked by other businesses why we went down this path. We get asked if it is expensive. If it is worth it. And so I thought we would share with you why we are Green.
At 40 Knots Winery, our story begins with a question from the most honest critic we could ever imagine—our daughter. In 2014, as we shared our dream of starting a winery, her very first words were, “You are going to be a green winery, right?” She was an adult at the time, but already thinking like a guardian, and with her own tiny grandchildren who believed in sustainability as much as she did. It wasn’t just a sweet moment—it was a challenge. Of course, sustainability was always our intention, but suddenly, we had a multi-generational reminder holding us accountable, someone whose pride and vision mattered more than anyone else’s. From that moment, our commitment to environmental responsibility became personal.
Since opening our doors, we have never stopped learning and improving. Sustainability isn’t just a label at 40 Knots; it’s embedded in every decision we make. From vineyard management to production practices, we work closely with experts who audit our processes regularly. These audits are more than a checklist—they are opportunities to learn, to refine, and to ensure that every bottle of wine we produce aligns with the highest standards of environmental, social, and economic responsibility.
It’s true, audits require effort. There are detailed reports, site visits, and constant attention to processes—but the value far outweighs the work. Each audit strengthens our operations, reinforces our commitment, and gives our customers confidence that the wine they enjoy is crafted with integrity. We know that every sustainable choice we make enhances the quality of our wine and the health of our community.
Our journey has also been one of education and sharing. Every step of the way, we strive to inspire our customers and partners to consider sustainability not as an obligation, but as an opportunity. By integrating green practices into every facet of our winery—from energy use to water management and waste reduction—we demonstrate that environmental responsibility and business success are not mutually exclusive.
More than a winery, 40 Knots is a family endeavor built on values, pride, and the desire to make a positive impact. Our daughter’s words—and the tiny guardians watching over her—continue to remind us of why we started: to create something she, her grandchildren, and all of us can be proud of. And as we grow and evolve, our commitment to sustainability, transparency, and quality remains unwavering.
Every bottle from 40 Knots Winery carries a story: of a family, of a vineyard nurtured with care, and of a dedication to doing better every day. For us, being a green winery isn’t just a mission—it’s our legacy.
Did you know we’re certified by BC Green Business? Our commitment is recognized by leading sustainability organizations.
As a BC Green Business member, we undergo annual audits that verify aspects of our environmental and sustainability practices. These evaluations help us track progress and identify opportunities to make continuous improvements toward our goals, including energy efficiency, waste reduction, water conservation, and sustainable purchasing. Through BC Green Business, we are part of a network of 250+ businesses across British Columbia working together to create meaningful environmental and social impact.
We are also Biosphere Certified.
Biosphere is a global certification program for sustainability, managed by the Responsible Tourism Institute (RTI). It guides businesses—especially in tourism, hospitality, and recreation—toward environmentally, socially, and economically responsible practices. Biosphere sets standards, verifies actions, and recognizes organizations that minimize environmental impact, support local communities, and promote sustainable development.
It’s widely respected and provides a framework for continuous improvement in sustainability, allowing businesses to measure, report, and communicate their efforts credibly.
We are also Green Step Platinum Certified.
Green Step is a Canadian sustainability certification program focused on tourism and hospitality businesses. It evaluates environmental, social, and economic practices and encourages continuous improvement. Platinum is the highest level, awarded to only a handful of businesses in Canada, recognizing exceptional commitment to sustainability, operational excellence, and community impact.
Explore our sustainable wines and taste the difference.
Learn more about our sustainability practices on our website.
Visit us at the winery to experience our green initiatives firsthand.
